Our Philosophy

Staying ahead of the curve

We believe that only by staying ahead of the curve can we deliver what we promised to our customers and to ourselves.

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Our Philosophy

Staying ahead of the curve

We believe that only by staying ahead of the curve can we deliver what we promised to our customers and to ourselves.

Our promise

Liberating the world from mediocre
product experiences, one brand at a time

Most people can relate to buying a product from a relatively unknown brand online and often having a disappointing customer experience. Whether it be lack of quality, lack of instructions or customer service related. We minimise all those potential pain points and further delight via innovation and support to create a great customer experience.

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Our promise

Liberating the world from mediocre
product experiences, one brand at a time

Most people can relate to buying a product from a relatively unknown brand online and often having a disappointing customer experience. Whether it be lack of quality, lack of instructions or customer service related. We minimise all those potential pain points and further delight via innovation and support to create a great customer experience.

Our Vision

Becoming a leading new-age
consumer goods company

We take the long view. To build something that can sustain itself throughout difficult times and that can have a lasting impact on our customer’s lifes.

Units sold

3.5 million

Products

212

5 Stars Reviews

700.000

We take the long view. To build something that can sustain itself throughout difficult times and that can have a lasting impact on our customer’s lives.

We create better products with the customer
in mind to meet their needs. Using technology and deep category-specific expertise

We create better
products with
the customer
in mind to meet
their needs. Using technology and deep
category-specific
expertise